On the web dating’s age wars: Inside Tinder and eHarmony’s fight for the love life
Tinder, America’s fast-growing online-dating juggernaut https://datingmentor.org/mexican-cupid-review/, the other day revealed its very very first big branding partnership targeted at its key audience of millennial fling-seekers: a neon-drenched video-ad campaign hyping Bud Light’s mega-keg party, “Whatever, USA. ”
Meanwhile, over at Tinder’s less-youthful eHarmony that is rival a present advertising saw its 80-year-old creator counseling an individual girl besieged by bridesmaid’s invitations to just take time (and, needless to say, the site’s 200-question compatibility test) to get a special someone: “Beth, would you like fast or forever? ”
Both businesses are principal forces in America’s $2.2 billion online-dating industry, which within the last few years has swiftly become a bedrock associated with US love life. Continue reading
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